Hair Dye & Colours

Permanent, semi-permanent, or ammonia-free hair dyes

Whether you're covering grey, changing your whole look, or refreshing a tone between visits, the right hair dye comes down to how long you want the colour to last and how much commitment you're after. For hair colour that holds strong through regular washing, permanent hair colours like Affinage Infiniti and Kadus Professional Permanent Creme give you full, lasting coverage that holds up well on greys and previously coloured hair alike. 

Prefer something gentler? Wella Colour Touch is a go-to semi-permanent hair colour that fades gradually rather than growing out with a hard line, which makes it a solid pick if you're not ready to commit long term. If you'd rather avoid ammonia altogether, our ammonia-free hair colours still deliver plenty of depth without the stronger smell some clients find off-putting.

Lift first if you need a lighter base

Going lighter usually means lifting the hair before your new shade goes on. Our bleach and powder lighteners, peroxides and developers give you the strength options to prep hair safely, whether that's Fanola Colouring Cream or the Matthew James International EternaTek Hybrid Colouring Cream. 

Getting the developer strength right makes a real difference to how the hair looks and feels once you're done, so it's worth stocking a range rather than settling for one default volume.

Want something bolder? Explore our fashion hair colour products

If your look calls for more vivid pigment, our fashion hair colours range covers everything from soft pastels to neon, including semi-permanent options like Joico Colour Intensity.

With trusted names like Wella, Schwarzkopf, Affinage, and Joico all stocked together, finding your next shade is easy, whether you're colouring in the salon chair, restocking your kit for the week ahead, or trying something new at your bathroom sink for the first time.