Toning Shampoo

Brighten your blonde and banish brass with toning shampoos from glamaCo

If your blonde starts to drift towards unwanted brassy tones, your highlights lose their edge, or your hair colour fades faster than you’d like, the right toning shampoo brings everything back into balance. 

At glamaCo, we’ve handpicked a full collection of purple, blue, silver and brightening formulas to keep your coloured hair looking fresh, cool and vibrant between salon visits. Whether you’ve got icy blonde, ash balayage, rich brunettes, or glowing grey hair, you’ll find the tools to neutralise unwanted warmth and maintain your perfect shade.

Why purple shampoo is the secret to cleaner, cooler tones

Unlike your usual shampoo, purple shampoo is packed with ultra-fine purple pigments that counteract yellow tones, brassy tones, and unwanted warmth caused by sun exposure, heat styling, hard water, or colour fade. Purple sits opposite yellow on the colour wheel, which is why it’s so effective at transforming brassy hair into a clean, cool blonde.

If you’re dealing with deeper orange undertones, blue shampoo is your best match. These formulas target orange warmth and help darker blondes and highlighted brunettes achieve smoother, cooler transitions. Many blondes also use silver shampoos to keep icy tones bright and crisp.

With regular use, you’ll notice better natural shine, more vibrant colour, and toned locks that look fresher for longer.

Tone your hair like a pro at home

Using hair toner in shampoo form is one of the easiest ways to refresh your colour at home. Start by soaking your wet hair in the shower, then apply your toning shampoo and work it into a creamy lather. Make sure to coat your strands evenly from roots to ends, especially if your highlights sit near the front or around the face.

For stronger results, let the toning pigments sit on the hair for a few minutes. Most stylists recommend 3–5 minutes, but always check the product instructions to avoid over-toning. After your waiting period, rinse thoroughly and follow with a nourishing conditioner to restore softness and hydration.

If your hair is lifted, fragile or prone to breakage, this step is essential. Toning products don’t replace moisture — pairing them with masks, hydrating treatments, and high-quality styling products helps keep your hair healthy, shiny, and smooth.

How often should you use a toner shampoo?

Timing depends on your colour, your water quality, and how quickly you notice brassiness and yellow tones appearing. Most people use a toning formula once or twice a week to maintain a cleaner colour. If you only need a subtle refresh, once a week may be enough. If you’re fighting strong brass or unwanted yellow, you may tone a little more frequently.

Because toning shampoos are richly pigmented, alternating between toning and a gentle cleanser helps keep your hair balanced. You can also switch between purple and blue depending on whether your warmth leans more yellow or orange.

Toning isn’t just for blonde hair

Yes, purple shampoo is famous for keeping blonde hair icy, but it works wonders across a wide range of colours. Brunettes with balayage often notice brassy hair creeping in after a few washes. A targeted blue shampoo helps restore depth and cool softness through the mid-lengths and ends.

People with grey or natural silver hair also love toning because it reduces dullness and adds crisp clarity. If your silver or steel tone starts looking cloudy, warm or flat, a silver shampoo quickly brings back brightness and shine.

Even those with semi-permanent or permanent colour benefit from a good tone between appointments. It extends the life of your colour, helps smooth the grow-out line, and keeps your hair closer to the fresh-from-the-salon finish you love.

What’s inside toning shampoo?

High-quality toning formulas balance strong colour correction with gentle care. Alongside purple or blue pigment, many shampoos include nourishing ingredients such as:

• Glycerin for moisture
• Smoothing agents to enhance softness and reduce tangles
• Gentle surfactants like cocamidopropyl betaine
• Stabilising ingredients like sodium chloride and sodium benzoate
• Brightening agents like citric acid to boost clarity.

These formulations help you keep your hair hydrated and maintain a healthy feel, especially important for lightened or chemically processed hair.

Choose the perfect toning shampoo for your colour goals

At glamaCo, we know every colour journey is different, so we stock a huge range of purple, blue and silver shampoos to help you achieve your ideal tone. Whether you want bright Scandinavian blonde, muted mushroom brunette, pearl ash, beige blonde or icy silver, there’s a product that will match your goal.

We carry favourites from cult and salon brands including Fanola, Fudge, Affinage, Revlon Professional, RPR, Natural Look, Salon Only, Joico, De Lorenzo, Matrix, Schwarzkopf, Paul Mitchell and more.

From affordable everyday options to high-performance professional formulas, we’ve got something to suit every routine, every budget, and every colour level.

Build a simple toning hair routine that actually works

Keeping your colour fresh doesn’t need to be complicated. Here’s a simple foundation:

1. Cleanse with your chosen toning shampoo once or twice a week
2. Always follow with a hydrating conditioner
3. Use moisture-rich masks or treatments weekly if your hair is lightened
4. Protect your colour from UV exposure and heat tools
5. Alternate toning with a gentle cleanser to avoid over-depositing pigment.

This approach helps you control brassiness, add shine, preserve softness, and keep your colour bright between appointments. With consistent use, your blonde, brunette or silver shade stays cleaner and more luminous, while your hair stays healthy and smooth.

When will you see results?

Most people notice brighter, cooler-looking colour after just one wash, especially if their warmth was strong to begin with. With continued use, the results become more even and long-lasting. You’ll see smoother tone transitions in your balayage, clearer blonde around the ends, and less warmth creeping into your highlights.

If your goal is extremely cool blonde or crisp silver, toning is an ongoing process, but with the right products, it becomes easy to manage at home.

Shop toning shampoos and blonde care at glamaCo

Whether you’re maintaining bright blonde, refreshing warmed-up highlights, toning brassy tones, or polishing your silver or natural greys, glamaCo is your go-to destination for high-quality toning shampoo and colour-care essentials. Browse our collection online or visit us in-store across Queensland.

You’ll find violet, blue and silver formulas for every shade, every hair type and every colour journey, all ready to help you create cooler tones, enhance shine, and keep your colour looking fresh long after your salon appointment.

Explore the full range today and enjoy the confidence of toned, healthy, beautiful hair every single day.