Experience the versatility of Matthew James Hybrid Colouring Creme, proudly made in Italy. The generously sized 180ml tubes are three times larger than the industry standard size, offering exceptional value for all your colouring needs. Incorporates EternaTek for reduced color fading by up to 15%* Convenient hybrid formula for flexible coverage options Shimmering reflects for multidimensional and vibrant results Superior coverage on grey hair and root-to-tip uniformity *Based on laboratory spectrophotometer test comparisons.