Fashion Hair Colours

Go bold with vibrant, semi-permanent colour

Fashion hair colours are all about play. This range is built for vibrant, bright shades and quick touch-ups rather than a full, permanent change, so it's a great place to experiment without overthinking.

If you want serious pigment, the Joico Colour Intensity range covers everything from bold classics to Metallic finishes, dreamy Pearl Pastel tones, and the moody Love Aura shade. These are semi-permanent, so they fade out gradually rather than needing to be dyed over, which makes them a lower-commitment way to try bright hair colours for the first time, especially if you've never gone this vibrant before. 

For something even more temporary, Party Fun Hair Colour is perfect for a one-off event or costume.

Touch up roots between colour changes

Bold colour still needs upkeep between visits. The Jerome Russell Root Colour Wand range comes in shades from black through to dark blonde, so you can blend regrowth without touching up your whole head every time it grows out. If grey is showing through instead, Hi Lift Zero Grey Root Concealer covers it quickly between appointments, buying you extra time before your next full colour.

Prep your base with the right formula

Vibrant colour shows up best on the right canvas. Alfaparf Revolution is a handy option to keep on hand for prepping or refreshing a base before applying a fashion shade, especially if you're layering colour over an existing tone. If you're planning a bigger colour change first, our hair dye range includes permanent and semi-permanent options, along with the lighteners you'll need to reach a lighter base before your vivid shade goes on top.

Ready to play with colour? Explore the full fashion range and find a shade that feels genuinely like you.