MCoBeauty is Australia’s leading luxe-for-less, cruelty-free, and vegan beauty brand! MCoBeauty creates innovative beauty solutions and trend-focused products at an affordable price point, without compromising on quality. MCoBeauty offers a variety of products, including the cult-favorite color cosmetics collection, Australian-made natural skincare, and on-trend hair accessories. Some of the brand's standout items include the Tattoo Brow innovation, Instant Contour Beauty Wand, XtendLash Mascara, Highlight & Glow Wand, and Magic Brows. Founded by CEO Shelley Sullivan in 2016, MCoBeauty fills the gap in the market for affordable yet high-quality beauty products. The brand continues to evolve with a focus on current trends, collaborating with popular Australian women as brand ambassadors. MCoBeauty is a PETA-certified cosmetics company and does not test on animals.