Puring

Puring Hair Masks, Shampoo and Colour Care

Choose Puring haircare around your main concern

The range includes shampoos, conditioners, hair masks and leave-in treatments. Start with the concern that affects your routine most: dryness, frizz, curls or colour care. A richer treatment may suit dry lengths, while frequent washing calls for a cleansing routine you can maintain comfortably.

01 Richness — dry and treated hair

Richness targets dry, frizzy, dehydrated and chemically treated hair with avocado, linseed, carrot, bamboo and sweet almond oil.

• 01 Richness Intensive Mask dry and treated hair 1L — intensive hair mask with avocado, linseed oil and carrot extract; lavender and fruit fragrance.
• 01 Richness Nourishing Conditioner dry and treated hair 300ml — avocado and bamboo extract conditioner for softness and combability; white musk fragrance.
• 01 Richness Intensive Oil Treatment dry and treated hair 100ml — leave-in oil with avocado and sweet almond oil.
• Richness Leave-In 200ml — two-phase leave-in with avocado, sweet almond oil and wheat protein; Sensual Red fragrance.

02 Smoothing Discipline — anti-frizz

Smoothing Discipline is enriched with keratin and olive oil for unruly, frizzy and porous hair, across shampoo, mask and cream sizes.

• 02 Smoothing Discipline Shampoo dry and treated hair 300ml — anti-frizz shampoo; plum and mimosa fragrance.
• 02 Smoothing Discipline Mask dry and treated hair 250ml — disciplining anti-frizz hair mask; bergamot and peach (Moon Story).
• 02 Smoothing Discipline Cream dry and treated hair 150ml — anti-frizz cream for blow-dry and styling.

Matching 1 litre (1L) shampoo and 500ml mask variants share the same keratin and olive-oil story.

03 Rehab — curly and frizzy hair

Rehab Restructuring Curly uses silk and wheat proteins for curly and frizzy hair — shampoo, multi-action mask and gel.

• 03 Rehab Restructuring Curly Shampoo restructuring for curly and frizzy hair 1L — silk and wheat proteins; coconut fragrance.
• Multi-action masks (250ml / 500ml) and Curly Gel 200ml follow the same Rehab silk and wheat-protein story.

04 Keepcolor — coloured hair

Keepcolor is the colour-care family with linseed oil and vitamin E across shampoo, conditioner, hair mask, leave-in 2-phase and shine spray.

• 04 Keepcolor Color Care Shampoo specific for coloured hair 300ml — coffee fragrance.
• 04 Keepcolor Color Care Conditioner specific for coloured hair 1L (and 300ml) — milk fragrance.
• 04 Keepcolor Color Care Mask specific for coloured hair 500ml — colour-maintenance hair mask; milk fragrance.
• Color Shine Spray 150ml and Color Intense Leave-In 2-Phase 200ml complete the Keepcolor leave-in set.

05 Hydrargan — argan oil moisture

Hydrargan pairs argan oil and linseed for normal to dry hair: shampoo, conditioner, hair mask, crystal serum and multi-action milk spray.

• 05 Hydrargan Moisturising Shampoo with argan oil for normal hair 1L — Red Sunset fragrance.
• 05 Hydrargan Moisturising Conditioner with argan oil for normal hair 1L
• 05 Hydrargan Moisturising Crystal Serum with argan oil for normal hair 100ml — leave-in shine serum.

06 Everyday, 08 Pureclean and 09 BlondeResolve

• Everyday Herbal Fresh Conditioner (250ml / 500ml / 1 litre (1L)) — menthol plus yarrow, nettle, rosemary and sage; linden and mint fragrance.
• Everyday Refreshing Shampoo 300ml / 1 litre (1L) — frequent-use cleansing with menthol.
• Pureclean Purifying Shampoo 300ml / 1 litre (1L) — piroctone olamine, nettle and rosemary.
• BlondeResolve Silver Shampoo anti-yellow 300ml — violet pigment for grey, lightened or bleached hair.

How to choose a hair mask or shampoo line

1. Dry / treated → Richness hair mask, conditioner or oil.
2. Frizz → Smoothing Discipline shampoo, mask or cream.
3. Curls → Rehab shampoo, mask or gel.
4. Coloured hair → Keepcolor shampoo, conditioner, hair mask or shine spray.
5. Argan moisture → Hydrargan; frequent wash / purify / silver → Everyday, Pureclean or BlondeResolve.

How to use hair masks on mid lengths and ends

Choose a hair mask for the way your lengths feel after washing. For dry or damaged hair, focus on gentle handling as well as conditioning. A mask can improve manageability, but it does not replace trimming split ends or reducing repeated heat and chemical stress.

After shampooing, gently squeeze out excess water. Spread the treatment through the mid lengths and ends unless its instructions direct you elsewhere. Work in sections if your hair is thick, and avoid pulling through tangles. Leave it for the stated time, then rinse as directed. More product or a longer wait does not automatically give a better result.

Follow the individual formula's guidance on frequency and whether to use conditioner afterwards. Rinse-out hair masks and leave-in treatments serve different steps; do not leave a rinse-out product in your hair simply because it feels rich. Compare Hair Treatments if you want to explore other textures.

Keep your routine manageable

Introduce one new step at a time. If your roots feel heavy while the ends remain dry, concentrate richer products lower down rather than covering the scalp. Use a small amount of leave-in care first, then adjust on the next wash if needed.

Treat wet hair gently. Detangle from the ends upwards, support each section and avoid vigorous towel rubbing. Reduce heat where practical and use a suitable heat protectant before hot styling. Do not assume an oil or shine serum provides heat protection unless its directions say so.

Which family should you choose?

Richness focuses on dry and treated hair; Smoothing Discipline targets frizz. Rehab centres on curls, while Keepcolor addresses coloured hair. Hydrargan offers argan-oil care for normal to dry hair. Everyday, Pureclean and BlondeResolve cover frequent washing, purifying care and anti-yellow cleansing respectively.

Puring lets you build around your main concern without adding every treatment to one wash. Read the directions for your chosen formula, check the size and select the steps your hair actually needs.