Wella Color Renew Activator Liquid 500ml
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A zero damage colour reducer to adjust, change and correct undesired permanent hair colour results.
It's a gentle alternative to persulfate products to reduce undesired oxidative colour while respecting the natural hair melanin without lightening the natural hair colour
- Gently cleanses excessive oxidative colour in depth and tone
- Respects the natural hair structure
- Does not lighten the natural colour
- Optimises and prepares the hair for new colour
- Easy and reliable application
- Peroxide free, Persulfate free, Parfum free
- Must be used used with Color Renew Crystal Sachets
Use a 1:10 mixing ratio and mix in a bowl or applicator bottle.
Apply from the roots through the mid-lengths and ends, beginning with areas that have the greatest colour build-up.
Develop for 5–45 minutes, depending on the amount of colour reduction required.
If you plan to recolour immediately afterward, rinse with water only.
Dry the hair thoroughly before applying the new colour.
If using Color Renew only to cleanse blonde highlights or remove colour build-up without recolouring, rinse, shampoo and condition as normal.
For professional use only.