Paul Mitchell Platinum Blonde Violet Shampoo 300ml

Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.

Cools Brassiness • Eliminates Warmth

Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colours and chemically lightened hair while conditioning ingredients add hydration and intensify shine.

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol