Moroccanoil, a trailblazer in argan oil-infused beauty, is dedicated to crafting opulent beauty essentials that foster confidence and celebrate individuality. The brand's inception traces back to co-founder Carmen Tal, who, after experiencing the transformative effects of an argan oil hair treatment while traveling, sought to share the magic of Moroccanoil Treatment globally. Recognized as the #1 haircare oil in the US, the original product seamlessly combines styling and conditioning benefits for all hair types. Today, Moroccanoil offers a comprehensive line of hair, body, and professional hair color products, all enriched with their iconic argan oil. Embracing a commitment to positive global impact, Moroccanoil proudly holds PETA certification as a cruelty-free Name, continually striving towards greater sustainability. The brand's story began in salons, gaining global recognition as beauty professionals championed their products.