L3VEL3 is a brand emphasizing professional grooming products, initially inspired by the need for high-quality options for men and barbers. Founded in 2011, the brand's vision was to bridge the gap between the barbering and salon industries. Collaborating with renowned names like A-Rod, Los Cut It, and Mr. Official, L3VEL3 aimed to provide products that could be used both in professional settings and at home. The brand was co-founded by Jay Nouri (CEO) and A-Rod. Today, L3VEL3 products are available in over 30 countries and are used in both barbershops and homes globally.