Joico

Repair and strength for damaged hair

If your hair has seen too much heat or colour, Joico K-Pak Reconstructor 150ml rebuilds strength from within, and Joico K-Pak Hydrator Intense Treatment 250ml follows up with deep conditioning for extra softness and shine. 

For an everyday repair shampoo, Joico Defy Damage Protective Shampoo 1L helps guard against future damage before it starts.

Hydration and colour care

Fine or dry hair benefits from Joico HydraSplash Hydrating Shampoo 1L, a lightweight formula that hydrates without weighing hair down. Blondes have their own dedicated range too, with Joico Blonde Life Violet Shampoo 1L helping to keep brassiness at bay between salon toning appointments.

Colour and volume for every look

For fashion colour that washes out over time, the Joico Color Intensity 118ml range sits well alongside our fashion hair colours and lets you experiment without a long-term commitment. 

If body and lift are what you're after, Joico JoiFull Volumising Shampoo 1L is designed to boost volume from the roots for a fuller, thicker-looking finish.