De Lorenzo

Professional haircare with a plant-based focus

De Lorenzo has been formulating with plant-based ingredients since 1985, with a focus on hair health, shine and manageability rather than one quick fix. 

The Instant range of shampoos, conditioners and treatments covers most everyday concerns, from the Rejuven8 line for damaged hair to Accentu8 for colour maintenance and Allevi8 for scalp comfort. 

Most of the range comes in both a smaller retail size and a larger salon size, so there's flexibility depending on how much you get through. It suits anyone who's used to salon-only brands but wants the same formulas working at home between appointments.

Colour care that keeps your tone true

If you've invested in a colour service, the Novafusion range of colour-care shampoos is designed to protect your specific tone, with shades like Rose Gold, Ruby Red and Cool Naturals to match your result. 

The Illumin8 blonde toning shampoo and conditioner work similarly for anyone managing brassiness between salon visits, and both are gentle enough for regular use without over-toning. 

Both ranges also come in larger sizes for anyone who's found their match and wants to stock up.

Treatments for stronger, healthier hair

For hair that needs more intensive care, the Essential Treatments range targets strength and elasticity, while Tricho Balance targets scalp health rather than the hair itself. 

Both are worth adding if your regular shampoo and conditioner routine isn't quite cutting it anymore, particularly if you're noticing more breakage or an itchy, uncomfortable scalp that's affecting how your hair looks day to day.

Styling and finishing from the Elements range

De Lorenzo's Elements range covers texture and finish, from the Barrel Wave for defined curls to Afterglow for added shine and Sand Storm for texture and grip. It's a good place to look once your haircare basics are sorted and you're focused on the finished style, whether that's a polished blow-dry or something more textured and undone.